A logo and brand design for an online retailer that sells pet products, medications, and food. They cater to multiple pet types including dogs, cats, birds, and fish. However, their number one selling categories are dogs and cats. The client was seeking a memorable and clean logo that works well on print and digital advertisements. Pet love will be focusing primarily on social media outreach to increase sales in the coming months.
Personal Project
I began by sketching concepts on paper, aiming to create a logo that felt both unique and simple. I wanted to incorporate a heart shape along with the two animals the organization focuses on. Ultimately, I landed on the idea of forming the heart from their tails, and from there, I moved into Illustrator to develop the final vector design.
